Category Archives: Uncategorized

Sales Training – How To Use NLP and Covert hypnosis to increase your sales


Sales training can often be boring and at worst ineffective. New Era of sales training uses covert hypnosis and NLP techniques.

What are covert hypnosis techniques? These are techniques that allow the sales person to mesmerize their customers while talking to them in order to close the deal.

NLP stands for Neuro Linguistic Programming and is used in more everyday in sales training. It is a system of methods to connect with the individual’s wishes and desires and connect to a particular person on a deep and more influential level. Using NLP in sales training can help sales people understand the importance of rapport.

Rapport is the connection people have between one another, and it is very important in sales. When do sales training, rapport building can be taught and modeled.

It begins by connecting with the person as they are. This is done by what is referred to as mirroring

This is when the sales person begins to notice things about the person they are talking to:., Such as breathing, body temperature, location and even how they speak . Pitch and rhythm of speech are important attributes for a sales person to pay close attention to.

When a salesperson has observed this feature with a potential client, then they start to mirror them. In sales training, it is important to emphasize that sales people use this technology as they should be subtle, not any activities that might draw attention.

The point is to make customers feel comfortable and that the person they are talking and dealing with is just like them. This puts everyone in a more relaxed and notes state.

After they have reflected the material time, the sales person should then pay attention to how the subject talks. In sales training, this can be shown, as a salesperson pays attention to certain phrases or words that one uses.

The salesperson will start using these phrases as well. This continues to build rapport with potential customers. Until this point no hard sales pitch is done, and the work of a sales person will be able to achieve the appearance quickly and start to mirror the natural.

next step when they match their language is to match the mood of the customer. If a potential customer is excited, then the salesperson to be excited.

if the potential customer is soft spoken and mature, the salesperson must subtly match the mood of your potential customer is. This deepens rapport. Now potential customers open, receptive and willing to listen to what the sales person has to offer. All of these techniques can teach and practice in sales training.

In Covert hypnosis, possibly influenced by the power of suggestion. These techniques can also be taught in sales training. Most methods involve getting customers to imagine what you are talking about in their own minds.

All go simple hypnotic states several times a day. It is the act of looking inward, sometimes referred to as day dreaming. In the case of covert hypnosis, potential customer is intentionally involved in this situation with a proposal for a sales person.

When a potential customer is in this situation that they are much more suggestible, meaning that they are agreeable to the proposals for a sales person to offer

Here is an example of covert hypnosis that can be teach in sales training :.

A salesperson asks potential customers to imagine a time in the future where they would use a particular product. This is done in a way that does not create a formal trance state. The client responds by saying that they can handle it. This is a simple example of covert hypnosis.

Another part of covert hypnosis tell the client something and then not ask what it is that you are proposing. This is similar to a parent telling their children to keep away from a busy road and suggests they will get hurt.

The child stays away from the road undoubtedly because the proposal was to stay away from the highway without significant child to ask the message is to use covert hypnosis.

Covert hypnosis is often employed in TV and radio. This happens when a commercial place, making very large claims and the listeners agree that they have to have a product without asking her.

This is because there are messages that are sent to the subconscious mind and the departure of the conscious mind. The subconscious mind is much more suggestible.

The same type of covert hypnosis can be used in print in newspaper, magazine and Internet advertising. The requirements are very high, but then read them do not seem to question them.

The use of covert hypnosis preacher is all the time, by having to agree heard their message without question.

All these examples of covert hypnosis is used as a sales technique every day and be taught in sales training.

Obviously reading this article you realize naturally you want to learn more about these techniques


The Sales Training Series – Selling With TFBR is


You asked great questions, you have uncovered at least three important customer needs gifts can succeed, and you are ready to start product presentation. Know what you’re going to do now? If you’re like most salespeople, you’re going to lose all of the power you’ve built and perhaps sale, as well by launching a long, boring and standard recitation of product features. Sales Presentation will not even focus directly on the basic needs that you took such pains to identify.

People do not buy the product features. They buy solutions to their own needs.

Customers do not care about the features of your product or even the least of these features offer the world as a whole. Customers Care About one thing only: How can you help me to solve problems or seize opportunities that important to me

What you need is a simple, structured approach to product promotion that allows you to stop irregular action that may be irrelevant to this customer and begin to introduce solutions to the specific needs of point-solutions that are crisp, clear, short and to the point.

There is such a method. It called TFBR. Here’s how it works

T – Tie-back :. Tie the conversation back to the need for you to have previous questions:

“You told me earlier that you want to match the products you stock the needs of each region”

F – Features: Illuminated product feature that meets this need

. “regional purchase our history report will show you exactly what the most popular products in each area”

B – Benefit: Explain how it functions will serve special this needed customer

. “What this means for you is that you will improve your customer service while minimizing inventory needs every place”

R – Reaction :. Ask for your own eyes how the customer benefits would serve the needs. This confirms that you understand just need. Also, importantly, it turns a product presentation in talks with customers instead of monologue of you

“? How will this information help you improve your business”

Cast each product features or skills you present in TFBR format. And present only measures which represent solutions to the needs of you have already discovered and adopted.

The TFBR method will shorten product introductions significantly and make them much more powerful. Why put clients to sleep when you can instead engage them in problem solving dialogue which makes them very happy that they agreed to meet you

in the field?

The TFBR method isn ‘t just for salespeople to meet customers face to face. Marketing experts to support sales and marketing of your company can use TFBR format to help salespeople zero in on ways to promote products and solutions that address the specific needs of customers. Marketing people should think in terms of TFBR process when communicating information about products sales force and customers

Connie Fuller, Director of Human Resources at Ball Seed Company, put it this way: “. When marketing presents information in according to the Action Selling sales training terms, it is immediately more useful to our reps. It also supports our educational and creates great synergy. “


Sales Training Course – announced three brand new steps to market your courses for sale


If you are a freelance sales trainer or if you are running a business that offers sales seminars organizations, this is for you. Here, I share a brand new ways on how you can get your clients to sign up to increase your income in this endeavor:

1. Free Teleseminars / webinars. Prospects would surely want some sort of guarantee that you can offer them exactly what they need, they should sign up with you. Prove that your worth by hosting free teleseminars that these people can take advantage. To make it more effective, I recommend that you talk about pressing issues and provide an appropriate solution. Seeking to impress these people and win their business in no time.

2. Build a relationship with your customers. Based on research, it may well take 6 months to 1 year before you can convince people to buy from you. Build an ongoing relationship with your customers so that people will not easily forget about you. Call them up once in a while, send them a newsletter regularly, and invite them to take advantage of the freebies you. The more you communicate with them, the higher the chances to build relationships with these people. This is what you need to force them to buy in the long run.

3. Be useful. As a seller, you do not always think of all benefits. Consider helping prospective free from time to time. Offer them solutions to their most pressing issues or answers to their burning questions without charging them. When you are able to help these people, they’re likely to return the favor by doing business with you in the future.


Sales Training or TAG Game


Sales training has been identified as organized activities aimed to provide information and guidance to improve recipients or to help him or her achieve the required level of knowledge or skills.

Teaching leading to skilled behavior. The acquisition of knowledge, skills and ability as a result of technology. Planned and organized activities designed to share skills, techniques, methodologies individuals

There are numerous area sales training successful sales person needs to learn

negotiation skills

Interview skills

Closing skills

But all this is putting the cart before the horse.

There are three legs to the success of the chair and the salesperson must master all three.

These three legs are also important to the secretary, housewife, baker, in short, everyone who will benefit from the facility TAG

T. Time management. Learn to manage your time and there is nothing you can not achieve.

A. Attitudes manufacturer or breaker successful living. Learn to control your attitude and the world is yours.

G. goal. You will go nowhere until you learn to set goals and write.

T. Time

Time management is a learned skill. You are not born with organized or disorganized genes. Sloppy skills keep you running in circles and frustrated. Efficient skills let you live a life of devices.

Learn to learn the clock rather than the other way around.

You need to

Setting priorities

Add value to each activity

Find the most beneficial way to spend your time

Achieve your goals or not achieving your goals is a direct result of how you invest your time.

activities during the day will be classified according to their importance in achieving your goals. In other words, activities with the highest priority are those that bring you closer to your goal. They are activities that can not be hidden. Things that only you can make. Mark this as a business.

The second category of activities, you will signal B activities, activities which could include, but would need to be monitored closely. Those activities are best made by you and if assigned, you will be on top of them.

The third category of activities are things that absolutely should be entrusted or hired out. Successful people do not spend valuable time doing C activities. The most successful people know that money on hiring such activities is money well spent.

The second thing to do is to find the Peak Time. When are alive with energy and creativity?

Schedule A activity during peak time. You know when it is.

Are you a morning person, late night or afternoon? It does not, learn to organize your work around when you work best

save many hours with this simple rule :.

Learn how to stop shuffling papers. Most of us are guilty of paper shuffling. . If you shuffle you are losing valuable time

Learn to handle each piece of paper once

When you get all the pieces of paper there are three things to do with it :.

1. Read it

2. Submit it

3. Throw it


“Time is money”

Do not waste it.

The second leg of the stool is your attitude.

A. Attitudes :. Change your attitude and you change your life

develop a winning attitude. Positive attitude change requirements





Continuous efforts are necessary to stay away from the stinking thinking. Look in the mirror every morning and congratulate yourself on your efforts.

Learn new behavior, gain a positive attitude. You might start with the golden rule. It may be old and it may be corny, but it still works

If you have forgotten :. . “Do unto others as you want others to do unto you”

Practice ethical behavior in all your work, home and on the road. Ask your self, I would want someone to do this to me?

WW Ziege:

“Nothing can stop the man with the right mental attitude from achieving his goal, nothing on earth can help the man with the wrong mental attitude.”

The third leg of the stool is to write your goals.

G. goal

When you consider your goals, there are five factors to attainable written mark. It must be:

1. Written – a goal that is not written request. Write clear objectives.

2. Achieve – You have to believe you can achieve it

3 .. Measurable – Can you measure it in dollars or time

4 workable -? Is there anything you can do or learn to do

5. Reward Able – Every goal already achieved must have prizes. Write down what you will give yourself when you reach your goals.

In order to achieve your goals you must have balance. Balance all your goals between your career, personal, family and recreation goals.

There are eight main areas for concern yourself with when you write goals. They are eight major areas of life. Write goals for each of the eight areas:

1. Health and Fitness

2. Entertainment

3. Family

4. Spiritual

5. Educational

6. Social

7. Investment

8. Financial

Financial is the last area because it is a proven fact that if you are obsessed with simply making money, you can not live a well balanced life

last performance tip :. Start

Will Rogers:

“Even if you are on the right track, you’ll get run over if you just sit there.”


I do not TAG something better than these three quotes

Henry Ford .:

“You can not build a reputation on what you are going to do.”

Henry David Thoreau:

“Men are born to succeed, not fail.”

Thane Yost:

“The will to win is worthless if you do not want to prepare.


Sales Training Ideas – 3 keys to sales success


When selling, keep the following 3 keys to sales figures in mind:

1. Motivation

In order to be successful in sales you need to have a high level of interest. This includes a self-starter and driven to do whatever it takes, morally, to be very successful. To achieve high motivation and drive it is important to get clear on what you want to achieve and then why you want to achieve it. The why is very important because if you who is strong enough, you will find a way to do almost anything.

2. Sales Ability

Sales capacity is another key to sales figures. You must know how to get qualified leads, promote your product, close the sale and follow up effectively. In addition, you must have knowledge about your product, industry, and the people you sell to.

If you are new to sales, it is very important to learn as much as you can as quickly as you can. The most effective way to do this is to seek out top salespeople and do what they do. Do not hide the fact that you are new because in many cases it will be obvious. The fact that you are a new fact may be possible in many cases. It is a fact that people want to help others out. Also, to let people know that you’re new tend to have a disarming effect on people and often causes them to lower their guard.

3. Work

When you are motivated and have sales ability, the next step is to work. You have to make calls, follow-up, continue your studies, and to take all other necessary steps to ensure long-term sales success. In addition to hard work, you will also have to work smart.


Sales Training: 4 Essential Skills 2012


Sales training is an important task if you really want to increase the bottom line of your business that have a sales force that can increase your business is a must. It can be tempting to think from the perspective of a sales manager with regard to equal more sales, more sales people. However a broader strategy would be to increase sales from within existing sales workforce by using effective sales training to improve technical selling skills present your sales teams. Here are four skills that every successful sales person has. The good news is that any of your sales people can develop them

1. Persistence and Reflection

with during the course of each sales person is they will encounter numerous setbacks, which outlook reject their product or service. Rejections are part of the nature of the sale and may be the result of a whole different factors. Poor skills selling to be just one of them.

The difference between great salespeople and average is their ability to detect ‘knock back and the underlying cause. Knock Backs can dent confidence and self-esteem quickly it’s great salespeople who can quickly grasp rejection and quickly move on. Poor sales people will typically question themselves wondering what went wrong, bring great sales people instead ask.

What will it take the next time to get a result.

2. Responsibility

Signals best salespeople take them to be responsible for their actions. Salespeople who take on difficult requests and stick to the outcomes will inherently make better salespeople and more sales. They will not shirk responsibility, make excuses for failure or seek to shift blame others for their mistakes. Sales is a process.

When the great sales people get the results they usually follow a certain process. A reflection after sales call can often be found where the issue has become.

3. Adaptability- Tell selling is Dead

The world is changing at an incredible pace and consumer functions constantly change. With the advent of the Internet brought access to lots of information. So often now, throw a sales person or ‘story is checked out online before purchase happens. What separates the best sales people from the rest will be their ability to adapt to new and changing circumstances. There is always something new to learn and those who are set in their ways will not be as successful as those who buy change with the times.

4. Building relationships and close sales

marketing creates a perceived demand for the product or service. Sales team will be using to sell their skills to engage customers to take the next action.

Salespeople must be able to connect with their customers and prospects on many different levels including a personal level. It starts with basic rapport building skills, body language and verbal connection. Over time providing value to the customer will allow sales representatives to earn their respect and customer confidence.

Turning cold prospect into a buyer is the ultimate goal for the salesperson and that can only be achieved through salespeople who master these four main skills.


The Sales Training Series – How to Develop a strong sales culture


Every other business functions (accounting, engineering, operations) collects process, common culture, and established vocabulary terms that are clearly understood-everywhere except in sales.

It is a rare company that has a strong and distinct sales culture, complete with a common language for discussing, implementing, and improving the sales process. The few companies that have such a sales culture is easy to recognize, they’re much more comfortable.

Everyone who makes contact with customers should understand the sales language.

It is not our salespeople to be indoctrinated in a sales culture. Every time a customer contacts your business, the customer will be more or less sell your products. If all employees know how the sales process works, they can be much more effective in influencing the customers favor.

Here are some tips to help you start to build a joint sales culture. Document or the way the sales process works, and identify the critical phase of the process. What are the main steps that lead to a sale? Everyone in the organization is in contact with customers should know what the next logical step would be.

o Teach employees how to ask better questions-what Action Selling calls the best questions. This allows people to do a better job of building rapport and identify how best to proceed with certain customers.

o Teach employees how and when to make a positive company statements. No one should miss the opportunity to go after the good news about your business, whether it involves new products, favorable financial performance, joint venture, or whatever the case may be.

o Within the sales force itself, a common language is particularly important. For example, the terms of individual action sell (eg consultations aim, TFBR and Universal Stall Breaker) allow the sales team to communicate clearly and accurately on how to improve performance in certain areas of the sales process.

Develop a strong sales culture, based on a common language and based on well-defined sales process. You must create a powerful band, with all the musicians playing from the same score for customer audience

in the field :.

When companies see the results of the Action Selling on the performance of individual sales teams, decide they often use the system as an incentive to build or improve and “sales culture.”

“Our goal in implementing action Sala was to develop a common language for selling the 300-unit franchise of our network,” said Terry Huber, executive training now signs. “We wanted a solid sales standard that could drive sales productivity in the field.”

Now Action Selling Sales Training is to be effective throughout the system. . Roger Watkins, the owner now records the franchise in Bloomington, Indiana, sums it up this way: “Before my franchise, I was a police officer Gaining commitment policeman was relatively easy in the sale, it’s a different challenge … Action Selling has given me ammunition I need. I’m now ahead of aggressive my goal of 26 percent sales growth. “

Similar changes in performance are located in other franchises. “The records now,” said Terry Huber, “we have taken action Sell as part of our culture with tremendous success.”


Auto Sales Training


If you are a salesperson did dealership has recently gone online, you’re probably wondering about the best way to engage customers. This new breed is entirely different, and dealerships everywhere are incorporating internet sales strategy in the current Auto Sales training suit.

internet buyer is much more discriminating than offline counterpart. They are looking for added value, choice and much more than the best price.

to be able to turn their inquiries into sales should be the goal of all online dealers. But how do you, as a salesperson go about this in practice?

To begin with, a good understanding of buyers in today’s Internet is OK. They are much more educated about what can be had online. It is because most of Auto Trader websites allow them to do just about everything except kick the tires. Buyers Internet car more control of the buying process. They can access information around the clock, greatly reduce searching time, comparison shop and even obtain financing online. That means when they have recovered, they are much better informed than car purchasers old. However, it does not mean that the salesperson has been outmoded! Salespeople are an integral part of the auto-procurement process that they have always been. Customers still need someone to help clear confusion and finalize the sale.

It should be understood that the Internet presents a golden opportunity for auto retailers and sales people to rethink and reinvent customer image. For example, the online sales representative can lift the image of the entire dealership by taking a more consultative customer. This role is very important, considering that said customer will know a lot about what you have to offer. As well, internet buyers, already in use at low pressure, are independently controlled buying process likely to react negatively to traditional pressure tactics to sell.

Internet Auto Sales training should communicate the benefits of using the Internet to engage customers on the shopping level and provide better customer service, something that has always been the cornerstone of the auto industry. Training should also identify the benefits utilizing internet customer relationship marketing to reinforce strong brand loyalty.

How Internet sales a dealership makes will ultimately depend on the amount of useful information on your desired dealership. Internet buyer today will not wait for new information to be added; if the website is not what they are looking for, they will simply go elsewhere. Internet is considered a ‘great equalizer’ of all companies. Commissions are no longer just competing with the company down the road; they are compared with the powers of the world. Therefore, it is even more important for any auto sales techniques be original and dynamic; something that catches the eye buyer or ear and leaves them compelled to know more

Customer service is just as important online as it is offline. sales representatives need to be willing and able to monitor any and all Internet requests received. According to a recent JD Power Auto Hopper survey, 22% of all new vehicle buyers said the Internet affects their choice of vendors, from 14% in 2002. Therefore, how a dealer or salesperson responds Internet is to increase the focus on customers.

Quality customer relationship management software is another way to clever dealership can manage their inquiries. Incorporating technology into the office has many other benefits as well. Salespeople today can now communicate anywhere, whether it be through a PDA, mobile phone or laptop, making them more accessible to customers than ever before. Web chat offers an additional outlet for resellers and customers to connect, giving customers the opportunity to get real-time answers to pressing questions

But technology and advice is the same :. Take time to listen to what customers are saying so that you can tailor services to meet their needs, do not rush to sell if a problem occurs, avoid excuses; Instead, explain why the problem has occurred. Posing polite disposition, be willing to ask what you can do for them, and demonstrate the benefits of working with you and your dealership. Internet customers are the same things traditional customers are; to express themselves and be advised.


Sales of Training – The role of Sales Manager


The Sales Manager requires probably the widest range of skills than any other job in the company. On the one hand they have to be able to guide and direct sales team and also have at least enough selling skills. In addition, one of the most important responsibility is sales force training.

The Sales Manager is charged with the responsibility to deliver the quota through the team. For the team to be successful they need to be trained. The sales manager needs to be able to train.

On the surface this may seem easy. It is easy to say that if you know how to sell you should be able to teach others how to sell. This logic is not necessarily sound. Training in itself is a skill. And just because you can do something does not mean you can train others to do.

To assist in training, a lot of companies have a training department. This is mostly for larger companies that have a great team. Even in the event that the Manager has to strengthen trained. When not training department training rests with the Sales Manager.

Tips for Sales Force Training

One of the biggest obstacles to the Manager to be able to conduct sales training time. They need to take advantage of the time they have with the team best.

One of the ways to “kill two birds with one stone” is the sales training as part of the regular staff. Whether Manager meets with his team virtually online or in person, they could set aside time at each meeting to cover training materials. The strengthening of key concepts in the sales meeting setting can have huge benefits in terms of sales results.

Another tip is always looking for ways to coach and mentor on. When the manager makes a call with a salesperson, they can use this time training time too. Criticizing the call and give feedback on performance. Since the reaction is so close to the actual performance, that coached can actually see how to download training lesson.

Have sales tip each week. The Manager can either write or record sales tip each week and distribute to the team. This can be very effective when the team is not in a central location. It serves as a way to have the team be consistent with the use of pre-determined business approach to selling.

In the last analysis, marketing manager may be very creative when it comes to think of ways to incorporate the sales force training in a very busy schedule. No matter how short the time sales manager or sales force may be, it is important for long-term success to keep selling skills sharp. Without sales training and reinforcement of training concepts, the team will not maintain the target excellence.


Sales Training – The Sales Dreamer


Vera sale Dreamer and sales Achiever. I once heard a sound biography of a great man named Lee Iacocca. Lee Iacocca is one of America’s premiere business leaders of all time. Why? Was he lucky? Of course we know the answer to these questions is no. Lee Iacocca is a champion who had the courage to stare adversity in the face until victory was secured.

Lee grew up during the Great Depression in Allentown, Pennsylvania. At fifteen, Lee caught a deadly disease, rheumatic fever. Since doctors with lots of rest, Lee felt he had a tremendous amount of time on their hands. To pass the time, Lee began to read books and he developed a passion for excellence. This is good Lee would soon discover would pay well in his future.

After Lee had graduated high school, he attended a strong engineering school. He loved it. It was a disciplined atmosphere in which Lee thrived.

At university his years, Lee drove a 1938 Ford automobile. It was a car that had seen better days. Lee joked with his friends, “These guys need me. Anyone who builds a car this bad can use a little help.”

Lee received a masters degree from Princeton in 1946 and went much training Ford program. This program covered all type of car from start to finish.

After a short time, Lee discovered his love for the people and not machines. He decided to start over in a low sales position at the district office Ford, Pennsylvania. Lee enthusiasm shot him up the ranks in a hurry. Lee learned the fine art of listening. He felt that one must compromise to hack out a solution. Great listeners were a great support for Lee in all areas of his life from the personal to the professional. The key was to listen and really hear what people were saying even though he disagreed with them.

In 1956, sales of the Ford Motor Company was dismal and Lee district in Philadelphia was the poorest. But Lee stubbornly seeking a positive light on the end of the tunnel. He felt light idea. Lee came up with a plan for long-term financing. It was a huge success. It was a 36-month payment plan $ 56 per month. The plan was baptized 56 ($) to 56 (1956). Sales of department went from worst in the nation for number one in a month’s time. Ford was so impressed that they made the idea Lee land plan.

Lee was offered a job at the company headquarters and within four years he was vice president and general manager of Ford Division. Lee then helped develop a car called “the Mustang.” It was hard to sell but Lee and his team pushed through and on Friday, April 17, 1964, the Mustang hit the market. The Mustang was a huge success! In the first two years, Mustang higher profits over one billion dollars. Lee became a national hero. He and Mustang appeared on the covers of both time and Newsweek.

On December 10, 1970 45-year-old Lee Iacocca became president of Ford Motor Company. This was an exciting time for the Iacocca family. Little did they know that less than eight years in the future, Lee was out of work.

13. July 1978 insecure second grandson of the founder of the company, with the same name Henry Ford, fired Lee. The firing came as a complete surprise and without visible reason. To this day, Lee does not know why he was fired. The humiliation for Lee was overwhelming. Lee said the hardest part for him was a shame that he felt for his family. He also felt very abandoned. Not one of his friends from Ford dropped a note or gave him a call. Lee did not understand it.

It did not take long for the offers to pour in. Lee was a great leader and many, many companies wanted him. But the only industry Lee was interested in the vehicles. It was in his blood.

Chrysler Corporation was in bad shape and they wanted Lee. Lee took the challenge and immediately set about the massive structure of the company. He did it quickly and efficiently.

At this time, the nation was in a great recession that cut business in half. This made the work much harder than it already was but as Dr. Robert Schuller has said Lee “tough times never last, but tough people do.” Lee did exactly that. He’s tough!

He went to the United States government and asked them for a loan of one billion two hundred million dollars. Lee convinced Congress to borrow his. He told them that if Chrysler were to fail American taxpayers would have to pay $ 2700000000 in taxes to meet Chrysler pensions. Lee told them they could either lend him $ 1200000000 now hoping that he paid it back or pay $ 2700000000 later without refund. The vote in parliament was a landslide in favor of Chrysler.

Next, Lee went to the company. Employees would have to be convinced to take wage cuts. Lee shocked everyone when he cut his own pay just one dollar a year. Now there is a master example! Chrysler had to gain the trust of the public. Lee organized an ad campaign to achieve just that. It worked! Lee promised the consumer excellence and that’s what they got. Dear who brought Chrysler back was called “K car.” It was a phenomenal success. Chrysler was back!

July 13, 1983, Chrysler shocked the nation when they pay back a loan from the government of the seven years EARLY! WOW! Chrysler is strong because the championship lead man named Lee Iacocca.

You are the sales champion too. BE A Dreamer and AN Achiever! Will it be tough times? Yes! Will it be a mistake? Yes! But if you continue to dream and strive to sales figures, then as Lee dreams will come true. Just follow the words of Walt Disney when he said: “All our dreams can come true if we have the courage to pursue them.”