Auto sales, and other sales is really a people business period! You need to define the customer’s needs and wants, and tailor your product to them.
This is what separates the “Order takers” from salespeople! Over 70% of customers buy something other than what they had in mind because the salesperson had their car sales training. These customers will leave happy because they have found a better option.
Car sales training, benefits both the salesperson and customer. Obviously, the benefits for the sales representatives are happy customers, and a larger paycheck, and this will lead to more referrals, and a larger customer sales from year after year. customer benefits because they will not spend more day for a month getting more confused, and wasting their valuable time trying to find that perfect car! They find something better than they had imagined.
Great salespeople who have had car sales training always sell what is available! When you do not have the exact car to the customer’s request, show them what you have, and how it can achieve the same or even why it can be better. Never, focus on what the vehicle is not the buyer wants, always focus on what it is to have, and how it will benefit them.
Salespeople tailor their product to customers, build value with a walk around the presentation, which then generates intellectual ownership. Using planned right turn route demo disk, create a hunger and thirst for the car today! When ordering steak when you want it done for you? When it’s hot right? How can you use car sales training and end customers, if you are not close while the client is experiencing vehicle, and the spirit of the new car smell?
This is day business. Take the time to ask questions (who, what, where, why, how and when) and offer the car in your inventory, and they can find that is just what they wanted, and it’s better than what they originally were thinking about.
People buy cars once every 2 to 7 years old, but we sell them every day. You should be a product expert . The client specialist and sales expert. Whenever a salesperson engages in sales promotion anyone ever gets sold! Either the client or YOU! The question is who is selling and what is being sold. This is your job, your career, you are a professional! Who should be better at sales, you or your clients? One way to be sure you get the highest percentage of sales potential to get some car sales training and stop winging it everyday!
You need to learn to ask qualifying questions , and you will find yourself to manage the sales process and close more deals. Repetition is the mother of skill so train a day!
We are a community of listeners and viewers do not readers like we used to be so …… I would suggest getting the car sales training CD you can play again and again in the car on the way to work or on the way home! This is where duplication can be the mother of skill! Along with the DVD, you can watch, and all that you can read. Let’s face it, you have a better chance of training from the CD in the car when you are not distracted by the wifey and honey make, and the kids at home!
Here qualifying questions to ask your customers …
1. What is the most important thing in buying your next car?
2. What is the second most important thing to consider ??
3. Is everything in place for you to buy today? If not, what would you do?
4. Is anyone else involved in your buying a new car today?
Auto sales are about 50 million a year for only 144 million licensed drivers in the United States. The public is always to buy cars, and dealers need car sales training for the retailer consistently.
The hard part for average winging it car salesman is that they need to convince customers that now is the time to buy! With all the negativity in the economy could be a daunting task if you just wing it without a real car sales training.
Auto sales are at their lowest level in 15 years, so strap on the feed bucket and get that car sales training from wherever you can, and keep practicing! As I had previously, repetition is the mother of skill, so to drive the car on the way to work is the best idea for time management and repetition drill it into your brain!
Find five to 10 closes as you want and have them memorized for encounters with John Q. Public! There will be a lot of fun, turning them phony objections to a buy signal, and wham, they just drove away in the car. The second to last thing they say is, “we were not expecting to buy a car today!” The last thing they say is thanks!